Now, more than ever before is the time to be online. We've seen a huge shift in the habits of people nationwide towards the internet. Broadband internet is now common across the whole of the UK and as such, peoples lives have changed forever. The average person now spends twice as much time online as they do reading print media like magazines and newspapers. People are choosing to communicate online via social network sites like facebook, bebo and myspace rather than via the telephone. And 40% of the popultion now browses the internet while they watch television.
A study recently revealed that if a person couldn't find the product they were looking for in the online shop, they assumed that the shop didn't stock it and as a result would go elsewhere.
As the economy worsens people will do less driving and more browsing.
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