Cold Calling - The reason why we do it.
I’ve been doing a little cold calling for DBO over the past few days. I spend about 15 minutes over every call with research and data entry, and have had some pretty good results so far. Here they are in a nutshell:
- Researched 30 potential galleries to display DBO’s work
- Cold Called 27 of the 30 galleries, each time I got through to the decision maker.
- Sent out 26 copies of DBO’s .pdf file
- Received 4 requests for more information.
- Pieces of art sold = 3.
- Average number of cold calls to sales 9.
- I also have 27 people to phone warm next time round :)
Now I know that cold calling isn’t right for every product and service, but in many businesses it’s a proven way of generating extra income and a really cost effective method of targeting new leads. The rise of the internet has made it really easy to find the details of the company you want to target. This makes researching, cold calling and emailing promotional materials much more effective.
Coming soon, my cold calling tips.
Tags: Cold calling, cost effective, DBO, generating extra income, making an appointment, making the sale, research every call, targeting new leads, telesales
