I paid a trip to google London today. The place was incredible. Beanbags, pillows, hammocks and telephone boxes seemed to somehow fit seamlessley into every room. The place was buzzing and I have to say, I was too after the experience. 

We were there to listen to Google UK’s managing director Matt Brittin and marketing director Dan Colby talk about ways that business could speed up in a slowdown.  Google suggest that whilst the economy slips, businesses that use the internet to market to their customers are in a strong possition to gain momentum.  The pair talked about how the slowdown is fuling online growth as bargain hunters now search online for the cheapest option before making purchases. Apparently we’re up to 17p in every pound spent online. 

They talked about the need for businesses to cut costs whilst remaining proffesional and introduced the room to the brilliant google apps suite (oi already use it) which is similar to microsoft office except its all hosted on the internet. 

There are loads of free tools that google have made available to businesses that enable them to get online and perform better online, a great resource is google.co.uk/webmasters which provides great advice for webmasetrs on how google indexes and crawls websites and ultimately ranks your site. 

They also suggested ways of increasing market share by directly targeting niche customers with google addwords. 

To find out more about what was talked about, you can visit www.google.co.uk/speedup